Showing posts with label corona extra. Show all posts
Showing posts with label corona extra. Show all posts

Monday, September 29, 2008

A need for more fans..but how?

Good afternoon all,

We got home last night from an interesting weekend at Laguna Seca for the AMA Superbike Championship Finale. Even though some championships were already decided there was still some incredibly exciting racing.

But, there really weren't that many spectators. It's a great venue, there was great racing and really...this is one of the premier roadracing series in the world. So here is the question... how does the promoter, in this case Corona beer, get more fanny's in the seats? When Heather and I picked up our credentials the gentleman there told us that we didn't need a parking pass because this was small event and it wouldn't be a problem. Well, he was right. So, the question still stands..how do you get more spectators?

The DMG, Daytona Motorsports Group, thinks they have the way. Change the class structure, make it look more like NASCAR(?), give the riders nicknames, etc, etc...but my thought goes a lot further than that.

If more Americans rode on two wheels, whether it's a scooter, sportbike, cruiser...the interest in all things two wheels becomes more interesting. I mean, hey, there are scooters that have paint jobs that look like MotoGP bikes! If local and state governments would work to make cities more two wheel friendly, more people would ride motorbikes. That in itself would do so much for traffic issues, parking issues, the environment and save you and I a lot of money at the gas pump. Just look at Europe. When we were in Italy last year and Mexico the year before that, scooters and small displacement motorcycles were everywhere. In Mexico, the police ride 250's and your pizza is delivered on a Honda 125.

Motorcycle manufacturers need to work harder at pushing the government to make riding a scooter or motorcycle more friendly, and safe. What I mean by friendly is make lanes for bikes on major roads and freeways, create parking for bikes that is free, give tax breaks for going on two wheels. You can put four motorcycles in the space of one SUV.

Because much of Europe is on two wheels, they relate to two wheel sport. Would it work here? Only if the governments and manufacturers work on it. It is a project well worth working on for so many reasons.

Just a thought.

Saturday, July 26, 2008

The aftermath


Happy Saturday all,

A week ago I was sitting in the Media Center At Laguna Seca and wandering the pits scrounging up interviews. As I have said before, I have been going to Grand Prix races at Laguna Seca since the late '70's I have hundreds of slides (remember those?) of Kenny Roberts, Eddie Lawson, Wayne Rainey and more. Some years ago my good friend Craig and I got together for a slide show of all our pictures. A few hours, a bunch of stories and a lot of beers later we were ready for a road trip to Laguna Seca.

Fast forward to the 21st Century. I work in the motorcycle biz, so for the past couple of years, in one form or another, I'm working at the race instead of cruising around eating fried Calamari, Kettle Korn and drinking cold (overpriced) beers. Am I complaining? Nope. But it is a different experience, and one that I completely enjoy.

When you are at a race track, the sounds, the smells, the crowds, the general vibe is always exhilarating and it is never boring. This year, being part of the media circus was a unique experience of it's own. Doing interviews is always interesting...research, scheduling, timing, some are great, some are flat..but always entertaining.
A real highlight this race was the press conference with all the American Grand Prix Champions. Kenny Roberts,Freddie Spencer, Eddie Lawson, Wayne Rainey, Kevin Schwantz, Kenny Roberts Jr and Nicky Hayden..all together in one place at one time. All telling some stories and laughing with and at each other, a truly memorable moment in racing.

After the special awards were presented to the American Champions, I had a unique opportunity to listen in on Freddie Spencer and one of his former team members remembering old times and telling stories and then the highlight..I had a 15 minute sit down with Freddie alone. What a great guy. Engaging, personable, friendly and willing to share stories. I treasure that time and Freddie said he would be willing to do it again, we both had a good time.

Another good thing about the race weekend was seeing and hearing my friend Brian Drebber doing the announcing. He's been around racing a long time and when he's not doing announcing work he's helping out Corona Extra Racing's Matt Lynn on his Superbike. Brian is a motorcyclist Heart and Soul.

After the races were over, it was pack up the bike and head home. Yeah, we rode..carrying two computers, recording gear and everything else. Five pretty chilly hours later it's hot tub and a glass of Kentucky's finest time...gotta take the chill off ya know.

Ride safe, ride fast...most of all, go riding. I'll see you on the road
Paul
www.themotoworld.com